Lamborghini Urus SE, Viola Pasifae

The Urus became Lamborghini's best-selling model in the shortest time: the 10,000th car was announced in July 2020, more than 20,000 had been built by 2022, and production reached 7,265 in 2025. In April 2024 the range moved to the Urus SE, a plug-in hybrid in which a reworked 4.0-litre twin-turbo V8 and an electric motor combine for 799 hp and 950 Nm, with a 25.9 kWh battery. Lamborghini quotes 3.4 seconds from 0 to 100 km/h and a top speed of 312 km/h, which made the SE the fastest production SUV at its launch.

MR Collection builds this SE in Viola Pasifae, a deep gloss purple, with a black roof. A yellow line runs along the sills and across the front splitter, the bronze multi-spoke wheels frame yellow brake calipers, and black trim surrounds the intakes and wheel arches. URUS SE plates sit in the front bumper and on the black rear diffuser, which carries four tailpipes. The car stands on a carbon-pattern base with red stitching. MR Collection builds it in resin at 1:18.